Volunteer Victoria has the pleasure of hosting another unique learning event with Judy Lightwater later this month. “Events and Beyond” is a workshop that will help you to maximize your organizational capacity.
This event will focus on building outreach and public relations strategies with a strong return on investment.
The idea for this workshop was, in part, inspired by rich discussions that took place during one of our free Fundraising Q and A sessions hosted with local experts Danella Parks (Vancity) and Kari Frazer last fall. These sessions are participatory learning events where non-profit staff, volunteers and board members can bring their most burning fundraising and outreach questions for discussion with local experts and event participants. The most common challenge addressed at this session was by far developing effective outreach and fundraising strategies within each organization’s limited resources. We also discovered that many of the smaller non-profits were investing large amounts of energy, time and capital on organizing special events that didn’t always provide the return they had hoped.
Our upcoming “Events and Beyond” workshop will help to address some of the pitfalls non-profits often face when developing strategies with limited resources. Facilitator Judy Lightwater will bring her extensive experience in fundraising and developing strategic, outcome based planning, to the important challenge of leveraging your organization’s unique strengths and capacity. Check out the workshop description for more information- and if you do sign up– you will be sure to find some mirth, as Judy is one of the wisest- and funniest- facilitators we have the pleasure of working with!
Here are the details:
Events and Beyond: Your Community Engagement Tool Box
Thursday, 28 February 2013 from 1:00 PM to 4:00 PM
James Bay New Horizons
234 Menzies Street
Victoria, BC V8V 1N9
About the workshop:
Hosting events is a popular means for non-profits to engage their funders, members and the greater community. In many cases the return on investment does not equal the often significant resources and hours required. This half-day workshop with Judy Lightwater will focus on tools and strategies that help to assess the effectiveness of your special events and explore alternative ways to reach your public relations and community engagement goals.
Participants will learn to:
• Assess and analyze your event’s purpose and effectiveness
• Determine effective ways of reaching your funders, members, and the greater community
• Pre-plan public relations and other engagement tools to meet desired outcomes for the year: who are you trying to reach and how are you reaching them?
• Explore alternative outreach tools, including local television and print media, social media, face-to-face contact with donors, direct mail and electronic communication
About the facilitator:
Judy Lightwater has over 25 years experience working with non-profits to enhance their fundraising and planning operations. She has assisted over 200 organizations in increasing and diversifying their revenues through utilizing strategic/outcome based planning and organizational assessments, as well as planned and major gift programs, mail and email appeals, and business sponsorships and donations.
About the venue/other details:
This workshop will be held at James Bay New Horizons at 234 Menzies St. Coffee and snacks will be offered. Street parking is available.
Register at: http://eventsandbeyond.eventbrite.ca/
Fee for Volunteer Victoria Members: $69.00
