Nonprofit Marketing: As easy as 1, 2, 3

By Beth Cougler Blom



 A little birdie helped us out recently to learn more about nonprofit marketing.

The graphic birdie image pictured above sits in the “1, 2, 3 Marketing Tree”, developed by Mills Communications Group’s founder Erica Mills, who was in Victoria in mid-July to teach a workshop for Volunteer Victoria.  Erica delivered “Nonprofit Marketing: Make the Most of What You’ve Got!” to a collection of our member agencies – and the workshop was a fantastic success.

Nonprofit Marketing: As easy as 1, 2, 3]

August 20th, 2010 | Tags: , , , | Category: Workshops | Leave a comment

A Few Good Books

By Volunteer Victoria

This post first appeared in Volunteer Victoria’s E-Link newsletter. Sign up for E-Link and keep current with news and information from Volunteer Victoria. We welcome your feedback and suggestions.

With the Internet at our fingertips, we tend to look on-line for our information and resources these days. However, Volunteer Victoria has a very comprehensive library of non-profit resources. These include publications on board development, non-profit management, fundraising, volunteer management, organizational development and more. 
 
The Management of Nonprofits 

 At the top of our reading list this month is The Management of Nonprofit and Charitable Organizations in Canada, second …

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March 24th, 2010 | Tags: , , , , , | Category: Latest News | Leave a comment

Hootsuite Makes Using Twitter Even Better

By Beth Cougler Blom

This past December and January we ran two “Introduction to Twitter” sessions for individuals at our nonprofit member agencies who were interested in learning more about Twitter, the free social media tool.  The sessions were very well received and we were able to share some of Volunteer Victoria’s own story about how we have been successful with our social media campaign – in particular with our use of Twitter – since we began it last year.

The workshops were for beginners so we thought it best to start with simply talking about Twitter itself and why and how people use it.  Not surprisingly …

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February 10th, 2010 | Tags: , , , | Category: Social Media Project, Workshops | Leave a comment

Social Media: What is it and why should I be using it? (Part 2 of 2)

By Volunteer Victoria

As promised, this is the second and final installment of my Social Media Basics for Non Profits.  My previous blog focused on Facebook and Twitter.  Here, I will focus on the more visual aspects of social networking - looking at two popular social networking tools (YouTube and Flickr) and how people are using the internet.

While Facebook and Twitter remain excellent tools for conversation and building relationships, they are at a disadvantage in a world that has become increasingly auditory and visual. As more and more people start using new technologies, such as cell phones and computers, the …

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January 20th, 2010 | Tags: , , , | Category: Latest News, Social Media Project | Leave a comment

Twitter Seminar

By Volunteer Victoria

Having done extensive research on Social Media over the past five months or so, I was somewhat reluctant to attend Margaret Hoegg’s beginner level presentation on Twitter. Contributing significantly to this reluctance was the fact that, of all the social media I had researched, Twitter seemed the least desirable to me. Margaret managed to change my mind, however, as she pointed out the very tangible benefits of Twitter.  I have since started using Twitter extensively to promote my personal blog. So, I have converted to Twitter. Let me tell you why.

The benefits of non-profit organizations’ (NPOs) use …

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December 15th, 2009 | Tags: , , , , | Category: Latest News, Workshops | 2 comments
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